René Godbout founded ZenDataMarketing in 2006, capitalizing on more than 35 years of experience in marketing, communications, advertising, media and CRM/loyalty program management.
He has held many senior positions, including Marketing Director at Aeroplan, Marketing Communications Director at Radio-Canada, and Marketing Communications-General Manager at Bell Canada. He has also acted as a senior executive at many of Montreal's best advertising and media agencies.
René has been on the Board of L'association du marketing relationnel (AMR), affiliated with the Canadian Marketing Association (CMA) for the last 5 years.
He is also on the Board of the McCord Museum.