Knowledge of your members is the foundation of customer relationship management (CRM). It is essential to use each of the data you have on your customers, your subscribers and prospects, as well as to continually collect new, in order to be able to analyze and to measure and optimize the results.
Understand your business plan and your marketing objectives is fundamental to the development of relevant and profitable CRM strategies. We have the senior resources, they will advise you of specific relationship strategies, leveraging customer data to better capitalize on the profile of each member and its preferred interactive communication channels.
Email remains a very effective communication tool and it stands out as the preferred way to communicate personalized content: email is used daily by most people and allows you to communicate with your base in a highly personalized and effective fashion , provided to be relevant in your communications respecting their preferences.