Our tool not only segments and personalizes your communications in a dynamic manner, but also ensures your e-mail reaches targeted recipients.

Delivery

Given the positive recognition of our servers by major ISPs and firms like Red Path or Habeas, bypassing anti-spam filters is a simple procedure. Our deliverability team maintains and builds upon this level of recognition on a daily basis. How? By ensuring ongoing tracking of all campaigns delivered through our deployment platform. Moreover, our deployment platform complies with and exceeds Canadian (PIPEDA) and U.S. (CAN-SAPM Act) regulatory requirements with respect to privacy.

Performance

Our dynamic segmentation module offers virtually unlimited personalization possibilities. It’s like child’s play to automatically adapt the content, links and images of your e-mails to the profile of each targeted recipient.

To measure the performance of each campaign in real time, we can easily add marketing campaign codes to track your e-mails and follow them with web traffic analytic tools (such as Google Analytics and Web Trends).

Security

Client data systems are regularly and rigorously audited by independent sources like SysTrust. This certifies that your data are securely stored, ensuring 100% confidentiality. Our deployment platform maintains maximum security levels and complies with, among others, major financial institution requirements.